What 1,091 women say about facial aging

Updated 2026-09-01 · 8 min read

Who answered the survey?

1,091 women completed the full assessment between 3 July and 31 August 2026. Four in five were 45 or over, and one in four were 65 or over. This matters when reading everything below: these are not women in their twenties worried about early lines, they are women watching structural change in the lower face.

The 65 and over group is the finding most at odds with how facial exercise is usually marketed. A quarter of this audience is past retirement age and still actively looking for something to do about their face.

What bothers women most about their face?

Asked where they see the biggest change, 74.0 percent chose jowls and sagging lower face. Lines came second at 66.4 percent and the eye area third at 65.1 percent. The lower face, counting jowls, double chin and jawline together, dominates the top of this table.

This question allowed multiple answers, so the percentages add to more than 100. Each figure is the share of all 1,089 women who answered it.

The anti-aging industry sells wrinkle correction. This data says the thing women actually notice first is the shape of the lower face changing, not the lines on it. That is a different problem with a different set of answers.

How long have women been worried about it?

Almost half, 47.0 percent, said it had bothered them for the last one to two years. Another 29.6 percent said several years. Only 5.6 percent said it had bothered them as long as they could remember, which suggests this is an acquired concern rather than a lifelong one.

Roughly two thirds had been living with it for over a year before looking for a plan. For a change people describe as sudden, most of them waited a long time before acting on it.

What have women already tried?

63.7 percent had already tried creams and serums. Only 11.4 percent had tried Botox or fillers, and 21.2 percent had tried nothing at all. The common assumption that this audience is choosing between facial exercise and injections is not supported here. Most of them have never had an injection.

Multiple answers were allowed. Shares are of the 1,090 women who answered.

The gap between creams at 63.7 percent and injections at 11.4 percent is the clearest signal in the dataset. This is a group that has spent money on topical products and has largely not crossed into clinical procedures.

How do women feel about being photographed?

44.4 percent said they avoid cameras when they can. Counting everyone who reported a negative reaction, including those who untag or delete photos and those who sometimes do not recognize themselves, 73.4 percent had a difficult relationship with seeing their own face.

Only about one in four described themselves as fine and simply looking for maintenance. For everyone else the concern carries a social cost, not just a cosmetic one.

What do women actually want from it?

Asked to imagine their face looking five to ten years fresher and say what would change first, 48.5 percent chose feeling confident again. Seeing the old me in the mirror came second at 26.1 percent. Looking better in photos and looking less tired were far behind.

Nearly half framed the outcome as an internal one. The stated goal is not a younger face, it is recognizing yourself and feeling comfortable again.

How much time are women willing to give it?

81.2 percent said they could give ten minutes a day or more, and 38.8 percent said fifteen minutes or more. Time is not the barrier this audience reports. When asked what would keep them going, 74.8 percent chose seeing visible progress, far above fresh content, live sessions or community.

That combination, high willingness to spend time and a strong need to see proof it is working, suggests progress tracking matters more to this group than more content does.

What else did the data show about daily life?

Three habits commonly linked to facial appearance were measured. 30.5 percent slept under six hours a night, 30.8 percent spent more than five hours a day looking down at a screen, and 80.7 percent rated their daily stress as moderate or high.

These are self-reported and this survey cannot show that any of them caused a facial change. They are included because they describe the daily conditions the average respondent is working within.

How the survey was run, and what it cannot tell you

This is a self-selected sample of women who found a face fitness assessment and chose to complete it. It describes what this group says, not what is true of all women, and it is not clinical evidence that any method works.

• Sample: 1,091 completed assessments at facefitnessmasterclass.com/start.
• Period: 3 July to 31 August 2026.
• Method: a 12 question self-assessment. Question wording in this article is copied verbatim from the live quiz.
• Multi-select: the concerns question and the already-tried question allowed several answers, so those columns total more than 100 percent.
• Base: each percentage uses the number who answered that specific question, between 1,077 and 1,091.
• Selection bias: respondents arrived mostly from paid social and had already shown interest in facial exercise. A general population would look different.
• Self-reported: no measurement, photograph or clinical assessment was involved at any point.

Anyone is welcome to cite these figures. Please link to this page as the source. If you want a breakdown that is not published here, the contact address is on the site.

Frequently asked questions

What is the most common facial aging concern?

In this survey of 1,091 women, jowls and sagging of the lower face was the most named concern at 74.0 percent, ahead of smile and marionette lines at 66.4 percent and hooded eyes and under-eye bags at 65.1 percent.

How many women avoid being photographed because of their face?

44.4 percent said they avoid cameras when they can. A further 15.3 percent untag or delete most photos and 13.7 percent said they sometimes do not recognize themselves, for a combined 73.4 percent reporting a negative reaction.

Have most women interested in face yoga tried Botox?

No. Only 11.4 percent had tried Botox or fillers. Creams and serums were far more common at 63.7 percent, and 21.2 percent had tried nothing at all before taking the assessment.

What age are women who look into facial exercise?

80.1 percent were 45 or over. The largest single group was 55 to 64 at 27.7 percent, and 25.2 percent were 65 or over. Only 19.9 percent were between 35 and 44.

How much time are women willing to spend on facial exercise?

81.2 percent said they could give ten minutes a day or more, and 38.8 percent said fifteen minutes or more. Only 18.8 percent limited themselves to about five minutes.

Can I cite this survey?

Yes. The data is original and published for citation. Please attribute it to Face Fitness Masterclass and link to this page. The sample, period, method and limitations are all stated in the method section.

This guide is general education about facial muscles, skin and daily habits. It is not medical advice and does not diagnose or treat any condition. If you have a medical concern, or you have recently had injectables or another cosmetic procedure, speak with your own clinician first. See our terms and privacy policy.